Mental Health Fun Fair (2020)
Role: Lead Graphic Designer | Tools Used: Adobe Creative Suite
Overview
I redesigned the brand identity for the Mental Health Fun Fair, creating a vibrant 90s-inspired visual system built around bold typography, playful shapes, and energetic colors. I developed the logo, brochures, social media assets, programs, and apparel. The event continued using this identity in later years, expanding on the visual foundation I created.
Design Directives
Create a bold, fun, 90s-inspired aesthetic built with vibrant colors, geometric movement, and nostalgic typefaces to appeal to a diverse, family-friendly audience.
Deliverables:
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Logo design
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Brochures
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Social media graphics
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Event program
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T-shirt designs
Kaiberry Kosmetics (2020)
Role: Media Manager | Tools Used: Illustrator
Overview
Kaiberry Kosmetics is a beauty and skincare brand focused on fun, youthful products with a clean, natural aesthetic. They needed a refreshed brand identity, cohesive packaging, and a digital marketing strategy that would help them grow across multiple social platforms.
I led the visual development and digital strategy to establish a recognizable and scalable brand presence.
Design Directives
Create a bold, fun, 90s-inspired aesthetic built with vibrant colors, geometric movement, and nostalgic typefaces to appeal to a diverse, family-friendly audience.
Deliverables:
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Logo design
-
Brochures
-
Social media graphics
-
Event program
-
T-shirt designs
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Broadcast & Digital Advertising
Role: Video Editor, Content Producer
Tools Used: Adobe Premiere Pro
Platforms: Local Broadcast TV, YouTube, Facebook, Instagram
Overview
These television spots and customer testimonial videos were produced for Peak Structural and aired on local evening news channels, as well as across the company’s social media platforms. I filmed and edited the testimonial content and produced the TV commercials using green screen footage, compositing custom backgrounds, motion text, and branding elements in Adobe Premiere Pro. Each video was designed to be clear, professional, and engaging for both broadcast and digital audiences, helping reinforce brand credibility and customer trust.
