Mental Health Fun Fair (2020)
Role: Lead Graphic Designer | Tools Used: Adobe Creative Suite
Overview
I redesigned the brand identity for the Mental Health Fun Fair, creating a vibrant 90s-inspired visual system built around bold typography, playful shapes, and energetic colors. I developed the logo, brochures, social media assets, programs, and apparel. The event continued using this identity in later years, expanding on the visual foundation I created.
Design Directives
Create a bold, fun, 90s-inspired aesthetic built with vibrant colors, geometric movement, and nostalgic typefaces to appeal to a diverse, family-friendly audience.
Deliverables:
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Logo design
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Brochures
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Social media graphics
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Event program
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T-shirt designs
Kaiberry Kosmetics (2020)
Role: Media Manager | Tools Used: Illustrator
Overview
Kaiberry Kosmetics is a beauty and skincare brand focused on fun, youthful products with a clean, natural aesthetic. They needed a refreshed brand identity, cohesive packaging, and a digital marketing strategy that would help them grow across multiple social platforms.
I led the visual development and digital strategy to establish a recognizable and scalable brand presence.
Design Directives
Create a bold, fun, 90s-inspired aesthetic built with vibrant colors, geometric movement, and nostalgic typefaces to appeal to a diverse, family-friendly audience.
Deliverables:
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Logo design
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Brochures
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Social media graphics
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Event program
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T-shirt designs
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Words & Steps Therapy for Adults Children (2022-2023)
Role: Web Designer | Tools Used: Illustrator/Canva/Wix
Overview
Words & Steps Therapy is a speech and language therapy practice dedicated to helping individuals build confidence, communication skills, and meaningful connections. As a growing business, the client needed a professional online presence that would establish credibility, clearly communicate services, and create an approachable experience for prospective clients.
I was responsible for developing the visual identity and designing the website experience from the ground up, creating a cohesive digital presence that reflected the client's compassionate and client-centered approach.
Design Directives
Create a welcoming, professional, and trustworthy brand experience that would:
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Establish credibility for a new therapy practice
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Clearly communicate services and specialties
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Create an approachable, family-friendly feel
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Encourage prospective clients to take action
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Build a foundation for future business growth
Deliverables:
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Logo Design
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Brand Development
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Website Design
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Website Structure & Navigation
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Content Development
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Visual Asset Creation
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User Experience Design
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Copywriting Support
Broadcast & Digital Advertising
Role: Video Editor, Content Producer
Tools Used: Adobe Premiere Pro
Platforms: Local Broadcast TV, YouTube, Facebook, Instagram
Overview
These television spots and customer testimonial videos were produced for Peak Structural and aired on local evening news channels, as well as across the company’s social media platforms. I filmed and edited the testimonial content and produced the TV commercials using green screen footage, compositing custom backgrounds, motion text, and branding elements in Adobe Premiere Pro. Each video was designed to be clear, professional, and engaging for both broadcast and digital audiences, helping reinforce brand credibility and customer trust.
